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Chemist Warehouse
Case Study
Chemist Warehouse set the challenge to grow an engaged audience for The House of Wellness brand.
The Challenge
Chemist Warehouse set the challenge to grow an engaged audience for The House of Wellness brand, helping consumers navigate their health and wellbeing while expanding this powerful platform to drive retail outcomes for their suppliers.
The Method
To achieve this, Chemist Warehouse partnered with News Australia’s Body+Soul in a media-first, category exclusive collaboration to accelerate digital audience growth for The House of Wellness. Seamlessly integrated into Body+Soul's well-established digital ecosystem, The House of Wellness is reaping the benefits of its premium publishing tools and templates, and high domain authority, taking the platform to new heights of audience reach and engagement.
News Australia’s content marketing agency, Suddenly, acts as an extension of The House of Wellness team to deliver a diverse blend of high-quality, audience-centric editorial and commercial content. This includes compelling video and social media content, ecommerce experiences fueling supplier-funded opportunities, newsletter integrations, dedicated landing pages, digital magazine editions and more.
This multifaceted approach was designed not only to draw relevant audiences in, but to keep them coming back, broadening The House of Wellness ecosystem for Chemist Warehouse and its suppliers.
The Impact
Overall, this bold, media-first strategy has solidified The House of Wellness as a leading health destination in Australia, delivering measurable outcomes such as cutting bounce rates in half by redefining how brands can leverage premium publishing environments to engage consumers at scale.
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