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Moet & Chandon Case Study
2x number of orders in the first month.
2x
number of orders
in the first month
+37%
Liquor retail footfall
+31%
Unaided brand awareness
2.2x
Purchase consideration
The Challenge
To launch their personalisation offering and boost gifting for birthdays and significant events.
The Insight
Make personalisation frictionless by capturing the details required for the sale at the moment of inspiration.
The Idea
We partnered with Vudoo to create a world-first Shoppable Video ad unit with “Choose your own adventure” cut downs allowing purchasers to personalise their journey and product selections. Combining data sets for content consumption, transactions and location - presented in Vogue’s prestigious environment.
Products Used
For this campaign we executed range of solutions:
SHOPPABLE VIDEO ADS ACROSS DESKTOP AND MOBILE
The Stats
Unique video ad units coupled with a robust data strategy enabled us to capture and convert high-intent audiences from the moment of inspiration. Video instream and outstream placements alongside social and editorial supportamplified the offer.
2x
number of orders
in the first month
2.2x
Purchase consideration
+37%
Liquor retail footfall
+31%
Unaided brand awareness
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