Spotlight
Case Study

2x message association.

Message
Association

+11%

Recommend to
others

Message association among women

+8%

Higher Purchase
Consideration

The Challenge

Position Spotlight as the destination that brings the home to life with unique and quality products, no matter where the audience is on their journey.

The Insight

Our readers are looking for statement pieces or that special item which makes their home a little better. They’re planning their Easter projects when they have the time to makeover their homes.

The Idea

"UNIQUELY YOURS"

A custom partnership built for Spotlight, harnessing the seasonal and fashion forward trends that are unique to Spotlight’s audience and our brands. Our partnership showcased Spotlight has everything you need to extend your unique personality into your home.

Products Used

For this campaign we executed through 3 mediums:

PRINT ADVERTORIALS

SHOPPABLE ADVERTORIAL

PREMIUM NATIVES

The Feedback

"As the General Manager, Marketing, Ecommerce & Customer Care at the Spotlight Retail Group, partnering with News Corp Australia and Newsamp has helped drive a strategic shift in our organisation. Their diverse team and unique strategic and creative approach stood out immediately. Through our collaboration, we aimed to position Spotlight as the top destination for quality home products, and the results exceeded expectations. With significant lifts in consideration and purchase intent, Newsamp has assisted our brand in gaining market share in a competitive space. Moving forward, we've learned the power of relevance and trending content, and we're excited to continue leveraging these insights in future campaigns. Thanks to Newsamp, we're confident in our ability to connect with our audience on a much deeper level."

Jason Wolff, General Manager Marketing

The Stats

77% of readers felt the Shoppable Advertorial provided more ways to buy Manchester products from Spotlight, and 60% said they were likely to purchase Manchester products from Spotlight through the article.

Key Information

All Content Drove Strong Audience Engagement: Interactive quiz engaged viewers for 5:26 on avg. (+120% above News benchmark) Shoppable Advertorial delivering 4mins of engagement 26% above benchmark. The campaign resonated strongly with Women: “Winter Focused” article on sleep was found to be 92% (+2%) relevant to Women showcasing our contents ability to create content for a specific audience Women had a +19% Uplift in quality perception for Spotlight’ Manchester category, +7% higher than the general population Women who read the content felt a 10% uplift in affinity for Spotlight.

Case Study