Spotlight
Case Study
2x message association.
2X
Message
Association
+18%
Recommend to
others
3X
Message association among women
+12%
Higher Purchase
Consideration
The Challenge
Position Spotlight as the destination that brings the home to life with unique and quality products, no matter where the audience is on their journey.
The Insight
The Idea
"UNIQUELY YOURS"
A custom partnership built for Spotlight, harnessing the seasonal and fashion forward trends that are unique to Spotlight’s audience and our brands. Our partnership showcased Spotlight has everything you need to extend your unique personality into your home.
Products Used
For this campaign we executed through 3 mediums:
PRINT ADVERTORIALS
SHOPPABLE ADVERTORIAL
PREMIUM NATIVES
The Feedback
"As the General Manager, Marketing, Ecommerce & Customer Care at the Spotlight Retail Group, partnering with News Corp Australia and Newsamp has helped drive a strategic shift in our organisation. Their diverse team and unique strategic and creative approach stood out immediately. Through our collaboration, we aimed to position Spotlight as the top destination for quality home products, and the results exceeded expectations. With significant lifts in consideration and purchase intent, Newsamp has assisted our brand in gaining market share in a competitive space. Moving forward, we've learned the power of relevance and trending content, and we're excited to continue leveraging these insights in future campaigns. Thanks to Newsamp, we're confident in our ability to connect with our audience on a much deeper level."
​
Jason Wolff, General Manager Marketing
The Stats
77% of readers felt the Shoppable Advertorial provided more ways to buy Manchester products from Spotlight, and 60% said they were likely to purchase Manchester products from Spotlight through the article.
Key Information
-
Interactive quiz engaged viewers for 5:26 on avg
(+120% above News benchmark) -
Shoppable Advertorial delivering 4mins of engagement
(26% above benchmark) -
“Winter Focused” article on sleep was relevant to 92% of Women
-
Among Women there was a +32% lift in quality perception for Spotlight’s Manchester category (58% to 76%)
-
Among Women affinity to the Spotlight brand lifted +34% (29% to 39%)
2X
Message
Association
+12%
Higher Purchase
Consideration
+18%
Recommend to
others
3X
Message association among women
A NOTE ABOUT RELEVANT ADVERTISING:
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