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Calecim
Case Study
How Calecim cut through the noise to drive high-intent traffic.
1.7x
Higher Engagement (+167%)
6x
Longer Session Time (+605%)
2x
Site Traffic Growth
~20%
Lower eCPC ($4.80 vs. $5.95)
12%
Lower Bounce Rate
The Challenge
Between May and June 2025, Calecim sought to drive qualified prospects to site during the EOFY period in a competitive haircare and skincare vertical. Having previously run activity through Direct, the brand was looking to trial Performance Solutions to boost website visitation.
The Insight
To stand out in a crowded category, Calecim needed an efficient, precise solution that could scale traffic while ensuring audiences were high intent and more likely to convert.
The Idea
By activating News Australia’s exclusive Performance Solutions CPC buy model, Calecim was able to minimise wastage, reach premium high-intent audiences across on- and off-network supply, and optimise in real time to drive stronger traffic quality.
The campaign delivered an immediate uplift in site visits, with Performance Solutions optimising traffic quality in real time using client web analytics and UTM insights to shift budget towards the best-performing creative.
Together, these outcomes proved Performance Solutions’ ability to drive not just more traffic, but more qualified, conversion-ready leads.
1.7x
Higher Engagement (+167%)
6x
Longer Session Time (+605%)
~20%
Lower eCPC
($4.80 vs. $5.95)
2x
Site Traffic Growth
12%
Aided brand awareness Lower Bounce Rate
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