Major Retail Stores
Black Friday/Cyber Monday ‘23
The Challenge
Black Friday has become one of the biggest sales events of the year, and equally one of the most challenging for brands to cut through the noise and reach their target consumers.
The Insight
As part of their Black Friday and Cyber Monday initiatives, a department store and an electronic and appliance store were both looking to attract high intent audiences, boost consideration and drive conversions for their brands.
Strategy & Solutions
Leveraging News.com.au, Australia’s number one news source which reaches over 11.8 million Australians every month, News Corp Australia built comprehensive campaigns for both brands utilising news.com.au Checkout, a new shopping destination dedicated to surfacing the best deals and products.
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The retail stores were featured in high-trafficked sales and deals round-ups for the event and dedicated articles that together, aided in delivering on the core objectives of both brands.
Department Store
73% in clicks YoY
80.9K clicks total
72% in sales YoY
$711k total sales value total
66% in orders YoY
3,797 total orders from News content
3% in order value YoY
$187 avg. order value
Sources: Impact, 14-27 November 2023; Impact/Trackonomics, November 2023; Partnerize, 14-27 November 2023
Electronic & Appliance Store
73% in clicks YoY
71K clicks total
179% in sales YoY
$425k total sales value total
162% in orders YoY
814 total orders from News content
7% in order value YoY
$522 avg. order value
Sources: Impact, 14-27 November 2023; Impact/Trackonomics, November 2023; Partnerize, 14-27 November 2023