Inspiring Vacations
Case Study
By bridging the gap between print and digital, Inspiring Vacations saw remarkable results.
9X
The value of the investment from eCommerce-driven conversions
4X
Higher brand preference from digital activity, surpassing industry benchmarks
+30%
Increase in purchase intent when combining print and digital
+40%
More lift per dollar spent through the multi-channel strategy
The Challenge
Award-winning tour operator Inspiring Vacations set out to explore how News Australia’s digital capabilities could complement their already successful print strategy. With travellers increasingly researching and booking online, it was important to enhance connections across the full purchase journey, ensuring the brand was wherever customers chose to engage, both online and offline.
The Method
To put this to the test, they partnered with News Australia to implement a two-phased approach, measuring the effectiveness of a standalone print strategy versus a blended multi-channel approach.
Leveraging News Australia’s audience intelligence platform, Intent Connect, Inspiring Vacations utilised the Customer Match Suite to securely match and model its own customer data, enabling precision targeting for both retention and new customer prospects. Coupled with BuyNow segments, Inspiring Vacations could pinpoint and intercept casual browsers, and turn them into engaged travellers. Ecommerce deals and content were also strategically integrated within shopping and travel sections on escape.com.au to capture high-intent SEO traffic at scale.
These solutions were complemented by immersive creative formats and strategic ad placements to deliver compelling messaging across multiple touchpoints that strengthened the print campaign’s impact, rather than replacing it.
This campaign proved that a multi-channel approach delivers maximum efficiency, greater impact, and stronger customer connections, ensuring Inspiring Vacations remained top of mind wherever their audience was ready to engage.
9X
The value of the investment from eCommerce-driven conversions
4X
Higher brand preference from digital activity, surpassing industry benchmarks
+30%
Increase in purchase intent when combining print and digital
+40%
More lift per dollar spent through the multi-channel strategy
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